Dreaming of a Big Payday? Build a Brand Worth Buying!
- Barry Money
- 3 days ago
- 3 min read
Dreaming of a Big Payday? Build a Brand Worth Buying!
Who isn't dreaming of a fat payday when exiting their business? But here's the hard truth: unless you focus on building a brand that buyers crave, that dream might remain just that—a dream.
So, how do you craft a brand that's irresistible to buyers? Let's dive in:
Start with the End in Mind
Start your journey by setting clear, actionable goals. Collaborate with franchising experts and brand marketing gurus. While franchising consultants excel in strategy and compliance, brand marketers bring the flair. Combining both ensures you build a robust business model and a captivating brand.
Invest in Growth
A lucrative exit requires a brand that's both valuable and appealing. This means investing in technology, marketing, and strategic initiatives. Budget for scalable marketing efforts, engage franchising experts who offer comprehensive services, and adopt technology that aligns with your business's growth trajectory. Remember, going it alone might be tempting, but collaboration accelerates success.
Optimise Every Touchpoint
Every interaction with clients, employees, and suppliers is a brand touchpoint. Emails, social media posts, advertisements, and even sponsorships contribute to your brand's perception. Treat each touchpoint with care, ensuring consistency, positivity, and engagement. This approach fosters a strong, unified brand image.
Enhance Financial Performance
A growing franchise network brings increased expectations. Prioritise supporting franchisees in boosting their profitability. Provide tools for performance analysis, facilitate access to supplier deals, and leverage collective buying power. A franchisee's success directly impacts overall brand value.
Stay Agile and Innovative
Avoid complacency by staying attuned to market trends. Embrace innovation, test new products or services, and adopt a "fail fast, learn fast" mentality. This dynamic approach keeps your brand relevant and attractive to potential buyers.
By implementing these strategies, you're not just building a business; you're crafting a brand that's poised for a successful exit. Remember, the journey is as important as the destination. Plan strategically, invest wisely, and watch your brand flourish.
Bio - Barry Money, Founder - Bane Enterprises
For the first ten years of Barry’s career, he consulted in global franchise standards and led significant transformation and innovation projects.
Barry has diverse corporate experience across multiple disciplines including sales, marketing, customer service, product management, export, quality assurance, engineering, IT and supply chain with full accountability for P&L
At the end of Barry’s corporate career, where he earned the nickname “Goliath Slayer,” Barry transitioned to the C-Suite. Barry Money is a graduate of the Australian Institute of Company Directors and a C-Suite professional, with an MBA in entrepreneurship.
Barry has held director, board member, CEO and and leadership positions in start-ups, NFPs, Founder-operated entities, industry peak bodies and commercial organisations.
He held a leadership role at Australia’s largest franchise group, where he was instrumental in driving disruption and growth.
Barry has worked in franchised industries, franchise consulting companies and some of the largest franchised brands globally.
After many years living and working all around the world, he is fluent in Japanese, French, German and conversant with several other languages.
A dynamic, results-driven leader who prides himself on lateral, entrepreneurial thinking and creativity, Barry is renowned for developing and fostering strong teams and a collegiate spirit.
Barry Money now heads up Australia’s ethical, efficient, effective, end-to-end choice for franchising solutions, Bane Enterprises.
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