Why Your Recruiter’s Database is Like Your Extended Family
- Barry Money
- 3 days ago
- 3 min read
Recently, I attended the Franchising & Business Opportunities Expo, catching up with clients who were exhibiting and making new connections. A franchisor I met for the first time asked me how many potential franchisees I had in my database.
It’s an interesting question. Because what I really wanted to ask them was: “Why are you handing over absolute gold in the form of leads data to recruiters who might just sell to the highest bidder?”
But let’s unpack this instead. Here’s what I came up with:
1. Being a Franchisor is Like Being a Parent
Sure, you can hand over the kids to a babysitter during their most formative years while you focus on other things—but what’s more important than raising them right?
A franchisee is similar. At that crucial decision-making stage in their journey, who better to sell your vision than you, the founder?
I get it! You can’t do everything. Recruitment is hard, right? Wrong! Traditional nurturing processes are labour-intensive, but what if you had a better system—one that combined automation with human connection?
That would be easier, wouldn’t it?
2. Can You Trust the Babysitter?
As a parent, there’s always a little trepidation when handing your kids over to a babysitter. Will they be treated with dignity—or sold to the highest bidder?
Your leads data is exactly the same! These prospects could be part of your franchise family in the near future. But how do you know your data is being handled ethically and not shuffled from one client bucket to the next?
Gasp! Shock! Horror! They wouldn’t, would they…?
3. Leads Data is Like Your Extended Family
You have close family members—trusted aunts and uncles—whose values align with yours. They offer insight, support, and a real connection. These are the quality relatives who genuinely care.
Then, there’s the distant uncle you met once and barely remember—filed away in some dusty corner, forgotten and irrelevant.
And in between, you have the maddening crowd—the mass of faces, sometimes familiar, mostly forgettable.
That’s what a database is like. A handful of high-quality leads, always up to date, values-aligned, and ready for partnership. And then the bulk—a faceless mass of unqualified, ageing records.
So next time you ask a recruiter how many potential franchisees they have in their database, be more specific. Ask how many trusted aunts they have. At the very least, it’ll be a conversation starter!
If you’re looking for a solution that combines technology, human connection and YOU the franchisor owning your leads data, talk to the ethical, efficient, and effective choice in franchise recruitment. Contact us at online@baneenterprises.com
Bio - Barry Money, Founder - Bane Enterprises
For the first ten years of Barry’s career, he consulted in global franchise standards and led significant transformation and innovation projects.
Barry has diverse corporate experience across multiple disciplines including sales, marketing, customer service, product management, export, quality assurance, engineering, IT and supply chain with full accountability for P&L
At the end of Barry’s corporate career, where he earned the nickname “Goliath Slayer,” Barry transitioned to the C-Suite. Barry Money is a graduate of the Australian Institute of Company Directors and a C-Suite professional, with an MBA in entrepreneurship.
Barry has held director, board member, CEO and and leadership positions in start-ups, NFPs, Founder-operated entities, industry peak bodies and commercial organisations.
He held a leadership role at Australia’s largest franchise group, where he was instrumental in driving disruption and growth.
Barry has worked in franchised industries, franchise consulting companies and some of the largest franchised brands globally.
After many years living and working all around the world, he is fluent in Japanese, French, German and conversant with several other languages.
A dynamic, results-driven leader who prides himself on lateral, entrepreneurial thinking and creativity, Barry is renowned for developing and fostering strong teams and a collegiate spirit.
Barry Money now heads up Australia’s ethical, efficient, effective, end-to-end choice for franchising solutions, Bane Enterprises.
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